A sad farewell to the Best Copywriter in the World....
Posted on: February 3rd, 2015 by Ben
It is with huge sadness that we have to let you know that our genius copywriter, Tony Bodinetz passed away yesterday. Tony was 72 and an absolute ad land legend who we were privileged to have on the Bluesoup team. Tony was the great mind behind “Probably the best Lager in the World” for Carlsberg, BT’s Buzby and countless other greats. In fact, was there a brand Tony hadn’t worked on!? And as for the stories….I think we all wished we’d worked in the heyday of advertising – pre internet and pre mobile phones! Long lunches and months to work on briefs. Ahhhhh Tony still thrived on the daily challenge of writing great ads and scripts and was with us when he sadly collapsed. A great friend, inspiration and colleague. Sadly missed.
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