Blue Chip have over 1,000 high quality self-catering accommodation across the UK. After recent expansion into the lodges market, they asked us to create a sub-brand to differentiate between the accommodation offerings and also look at ways of marketing this brand.
We decided upon the name “Blue Chip Lodges & Resorts” to fit under the main brand, and developed a fresh and enticing advert style to be used on all marketing collateral. We ran a campaign in the Bristol area targeting Young Professionals through the use of online and offline media.
An 80% uplift of sales year on year in the Bristol area.