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Eden Project Award Winning Media Campaign

Their Brief

Eden is a unique, awe inspiring, fun place, but the advertising had lost all sense of this. There was also no differentiation between the local and visitor audiences and their individual media habits.

Our Solution

Each event ...from facepainting to celebrate the Gruffalo’s birthday in May to billboards dominating all southbound motorway services and a huge banner flying above Cornwall’s beaches to promote the Dinosaur summer campaign...was treated individually, identifying the appropriate audience and injecting an Eden-ness into all activity.

The Result

Most successful summer for 4 years. 1st time media has achieved double figure visitor recognition

Eden fish and chips

Eden Project Fish & Chip Shop Bags

GRUFFALO

Eden Project Gruffalo

Eden Guardian page

Eden Sessions Guardian Home Page Takeover

Eden aeral banner

Eden Project Aerial Banner

Eden floor graphics

Eden Project Motorway Service Station Floor Graphic

Eden Project (Promotional Staff), Truro - 7th April 2014

Eden Project Easter Bunney Promo Girls

Eden gruffalo face

Eden Project Gruffalo Face Painting

Eden PPC

Eden Project PPC improvements