The client was seeing diminishing returns from a strategy focused solely on classified press and paid search. The challenge was to identify & secure new customers through revised creative and media strategies.
A new creative style was developed which gave Farm & Cottage a fresh and unique look vs their competitors. Further analysis of the customer base revealed a key region of the UK for an affordable and discrete TV test. An engaging animated commercial ran during the post Christmas period – delivering cheap, high quality airtime given the unique nature of TV at this time of year.
The test region saw a 71% year-on-year bookings uplift whilst other activity & collateral adopted the new creative look, increasing cut through and brand recognition.
Farm & Cottage Holidays needed to attract new customers to their brand. Learn how we used TV to increase sales by over 70%.