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Mercedes-Benz South West

Their Brief

The South West has a very different media landscape and consumption habits than the rest of the UK. As such, whilst the national activity was planned and bought in London, there was a distinct need to provide a local upweight for the dealers in the South West. Oh and did we mention that we had just over a week to pull it all together?!

Our Solution

Taking existing footage from Mercedes Benz UK, we developed a cost effective and affordable edit to localise the ad. We then ran additional airtime around the existing national campaign to increase the reach in the South West.  

The Results

As well as a sales uplift of 38% (not bad heh?!), we had a very happy client, "I just wanted to say therefore a HUGE thank you for pulling everything together in such a short period of time….”

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Mercedes Benz TV Ad

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