The South West has a very different media landscape and consumption habits than the rest of the UK. As such, whilst the national activity was planned and bought in London, there was a distinct need to provide a local upweight for the dealers in the South West. Oh and did we mention that we had just over a week to pull it all together?!
Taking existing footage from Mercedes Benz UK, we developed a cost effective and affordable edit to localise the ad. We then ran additional airtime around the existing national campaign to increase the reach in the South West.
As well as a sales uplift of 38% (not bad heh?!), we had a very happy client, "I just wanted to say therefore a HUGE thank you for pulling everything together in such a short period of time….”