Peak Cottages have the largest collection of high quality self-catering holiday properties in and around the beautiful Peak District National Park. They were looking for a new agency who were proactive and would be able to maximise their return on investment.
To provide a full rate review and response analysis of all advertising and to provide a new creative look and feel which would be responsive and could be used across all media platforms. Tracking solutions were used to ensure performance could be monitored closely.
Following media negotiation rates reduced on average by up to 10% and in some specific instances by as much as 30%. Thus having an immediate effect on the cost per response across all printed media.