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Pioneer Business Systems

Their Brief

Working in the competitive world of B2B telecoms sales, Pioneer needed a confident, differentiated style which would stand out, be recognised and engage their target audience.

Our Solution

A series of animated characters were developed, making strong use of the Pioneer brand colours. Specific campaigns were developed across print and digital platforms as well as for specific trade shows which brought the characters to life in a fun and sector relevant way.

The results

The traditional reliance on outbound cold calling was eased and the campaigns began to yield strong inbound enquiries.

Pioneer emailer

Pioneer Recruitment Sector web site

Pioneer press ad 1

Pioneer Recruitment Sector press advert

Pioneer press ad 2

Pioneer Recruitment Sector press advert

Pioneer press ad 4

Pioneer Recruitment Sector press advert