PWR+ are a revolutionary sports health drink that incorporates the use of pure natural fruits to create a unique energy drink and needed help launching this new product.
5 weeks from the initial meeting we had identified the audience, developed a brand identity which was then applied to the packaging, a new website and a range of online and offline marketing collateral as well as helping talk to the trade ahead of it’s exciting launch. We created a unique looking bottle and a brand that sat neatly in their own distinct market place between people interested in their health and people interested in sport. And using some tactical adverts including after Dave Weir revealed the secret of his Paralympic success to Boris Johnson, and Boris revealed the secrets of Beetroot to the world, there was only one thing for it a tactical ad for PWR+, the product was launched.
Thanks to some great marketing PWR+ is now being used by most of the premiership rugby teams, 6 nations squads and football teams such as Exeter City, a major force behind the success of many sporting clubs.